The fourth brief as part of the ICAD Upstarts programme was set by Tara of Zinc. It was to develop a brand for Ireland which would promote our nations assets. We were to design a name, logo, tagline, a series of bus shelter posters and a call to action end point, in my case a website.
This is the rationale behind my project;
Ireland is an island steeped in history. Our heritage is of great importance to us all. We strive to innovate and move forward while acknowledging our rich past. Ireland is a vibrant place where creativity blooms and ideas grow.
Welcome to Ireland, where adventure begins and memories are made.
Experience the beautiful scenery, spectacular coastline, vibrant cultural scene and to hear some great stories.
Tell us why you Love Ireland.